WT + Me
Part creative agency, part consultancy, and part technology company, Wunderman Thompson inspires growth for ambitious brands. There, I helped introduce Kyndryl to the world (a $19B IT “startup” that spun-off from IBM) and brought Unilever’s most historic skincare brand, Vaseline, into the 21st century.
What I Did
Working alongside creatives, account, and analytics, I…
Conducted competitive audits, cultural trends analysis, and audience insights for Kyndryl’s global positioning and launch
Modernized Vaseline’s entire brand system and brand communication platform—revitalizing their value proposition, tone of voice, tagline, and distinct brand assets
Advised clients with precise and timely recommendations to help navigate crisis situations and adopt new technologies
Developed and executed Kyndryl’s award-winning social media strategy for paid and organic campaigns—resulting in a 74% increase in followers
So What?
At WT, I learned how to leverage insights to inspire creativity and innovation, but most importantly…
