Kantar + Me
Kantar is the world’s leading marketing data and analytics company. There, I was part of their bespoke brand strategy group answering the client’s toughest questions through data-driven marketing strategy.
What I Did
Working closely with C-level executives as a trusted strategic advisor, I…
Delivered strategic insights around brand positioning, architecture, market segmentation, and customer experience
Translated data and insights into compelling brand narratives—synthesizing various data sources with client materials and deep industry research
Employed statistical models such as structural equation modeling, dominance analysis, discrete choice, segmentation, and max-diff
What Does that Look Like?
From helping Target define what “value” means to their customers to conceptualizing a new title for “Physician Assistant” and guiding Dunkin’s rebrand, I’ve had the privilege of addressing the most significant challenges faced by the world’s leading brands.
So What?
Kantar gave me a strong foundation in research and data analytics, but most importantly…
